Thursday, August 20, 2009

Updates on magazine

Today in class, much thought was given to the class project of making a magazine. Several things were discussed revolving mainly around the theme of the magazine and the target group. A few things were broadly decided: the age group of the reader was fixed to be between 18 to 35. The income group being high, above 30,000 per month. The language of the reader was decided to be english and hindi and they would be residents between bandra and borivali. The frequency of publication would be once a month. Though Almost all this is still open to change and can be talked over, it is widely advisable to keep these in mind when thinking about the content. In the content, though nothing concrete has been decided, sections were talked over. One could be a reader generated event listing. Another section could be the profiling of the lesser known communities of the city. Another suggestion was of covering the best places to learn different things in town, like the best dance classes, gymnastic trainers etc. Another section would be profiling extraordinary people working in the city etc. There could also be a feature dedicated to stories from the railways, since a lot of interesting stories emerge from the locals. There obviously is the section for the cover story. Again, these were only briefly discussed today so there is a lot of room for work. The people in charge of marketing are to pay careful attention to details of the magazine in order to be able to propose a promotional campaign. There is also a website and an e-version to be thought about. For further discussion, a greater attendance will be prefered since a lot of decisions require class opinion. Hope to see everyone at 8 tomorrow for further deliberation on the project.

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